Logo | Branding | Identity | Concept
First Gate Luxe
First Gate Luxe, an upcoming luxury resort nestled in the heart of Rajasthan, draws profound inspiration from nature, infusing its architecture and design with an enchanting allure. As a collaborator with the esteemed principal architect and discerning client, my objective was to craft a compelling brand identity that harmoniously embodies their shared vision. Meticulously blending rustic charm with uncompromising luxury, the resort beckons guests into a world where time-honored traditions seamlessly coexist with refined elegance.
M O O D B O A R D
This aim of this mood board was to capture the essence of a rustic yet luxurious hotel experience. Rich, earthy tones dominate the palette, complemented by warm wood textures. The juxtaposition of vintage elements and contemporary design creates a sense of refined charm. Natural materials, cozy atmosphere, and lavish amenities evoke an ambiance of indulgence and tranquility.
C O L O R P A L E T T E
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The resort's architectural aesthetic, characterized by its abundance of earthy tones, served as a profound influence on the brand's visual identity. With a strategic intent to maintain consistency, the brand's color palette harmoniously reflects these organic hues throughout its various touchpoints. Furthermore, the logo design embraces a minimalist approach, embodying the brand's essence with understated elegance.
This aim of this mood board was to capture the essence of a rustic yet luxurious hotel experience. Rich, earthy tones dominate the palette, complemented by warm wood textures. The juxtaposition of vintage elements and contemporary design creates a sense of refined charm. Natural materials, cozy atmosphere, and lavish amenities evoke an ambiance of indulgence and tranquility.
C O L O R P A L E T T E
The resort's architectural aesthetic, characterized by its abundance of earthy tones, served as a profound influence on the brand's visual identity. With a strategic intent to maintain consistency, the brand's color palette harmoniously reflects these organic hues throughout its various touchpoints. Furthermore, the logo design embraces a minimalist approach, embodying the brand's essence with understated elegance.
T Y P O G R A P H Y
L O G O
The First Gate Luxe logo exemplifies the brand's name with clarity, ensuring instant recognition even when presented independently. At its core, the logo features a symbolic representation of the resort's distinctive arched gate, a defining architectural element that epitomizes its character. A primary objective in its design was to create a logo that transcends language barriers, allowing for universal comprehension and seamless integration across platforms, products, and designs. To accentuate key elements, a contrasting color was thoughtfully chosen, harmoniously complementing the brand's earthy undertones. This deliberate approach to the logo design serves as a vital component in establishing and fortifying the identity of an emerging brand such as First Gate Luxe.
The First Gate Luxe logo exemplifies the brand's name with clarity, ensuring instant recognition even when presented independently. At its core, the logo features a symbolic representation of the resort's distinctive arched gate, a defining architectural element that epitomizes its character. A primary objective in its design was to create a logo that transcends language barriers, allowing for universal comprehension and seamless integration across platforms, products, and designs. To accentuate key elements, a contrasting color was thoughtfully chosen, harmoniously complementing the brand's earthy undertones. This deliberate approach to the logo design serves as a vital component in establishing and fortifying the identity of an emerging brand such as First Gate Luxe.
B R A N D C O L L A T E R A L S
L O G O A P P E A R A N C E
