Branding | Identity | Visual Communication
KARNATAKA HEALTH PROMOTION TRUST (KHPT)
KHPT is a distinguished not-for-profit charitable entity dedicated to advancing the health and wellbeing of communities across India. Its remarkable programs encompass a distinctive blend of evidence generation, grassroots community engagement, and robust government collaborations. With a profound expertise spanning decades, KHPT has been instrumental in addressing critical health areas such as Tuberculosis, Maternal, Neonatal, and Child health, Adolescent health, and Comprehensive primary healthcare. Their unwavering commitment extends to diverse communities, leaving a lasting impact on the lives of those they serve.
B R A N D M A N U A L
Being my inaugural project at KHPT, I undertook the re-design of the brand manual. With the objective of a fresh start, it encompassed a new logo, color palettes, official stationery, and comprehensive branding guidelines for future endeavors. The brand manual's clear structure and captivating visuals serve as an invaluable resource, enabling teams to effectively convey the brand's identity with accuracy and coherence.
(view the entire brand manual on the link below)
https://drive.google.com/drive/folders/16rs_aERwZCeWVsfo1zdMp8rBmj9Sh7gu?usp=sharing
To enhance the effectiveness of KHPT's communication materials, a strategic shift was made from text-heavy documents to visually impactful designs. Embracing clean and minimal aesthetics, coupled with experimental color palettes, allowed for greater comprehension among diverse audiences. This deliberate approach ensured that the intended messages resonated effectively, elevating the overall impact of the brand's communications.
Within the brand manual, KHPT specifies a set of primary and secondary colors for theme-related communications. However, when the need arises for a document to stand out, diverge from the norm, and make a lasting impact, there is room for experimentation with the color palette. This approach allows for versatility and the ability to create visually striking materials when required.
C O M M U N I T Y E N G A G E M E N T T O O L K I T
recognised by the central government of India for TB elimination
I N F O G R A P H I C 
R E P O R T D E S I G N
P R E S E N T A T I O N
N E W S L E T T E R
A D O L E S C E N T H E A L T H B I M O N T H L YThis was my longest and most important role as a head designer- taking all decisions, understanding briefs, and meeting desired deadlines. This page showcases one of the few important projects I took the lead on, for more work samples, please click on the link below!
https://drive.google.com/drive/folders/16rs_aERwZCeWVsfo1zdMp8rBmj9Sh7gu?usp=sharing
https://drive.google.com/drive/folders/16rs_aERwZCeWVsfo1zdMp8rBmj9Sh7gu?usp=sharing